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I'm posting this because I had to have my mother explain what exactly the punchline was here. I thought it was some kind of pun, but no matter how I tried pronouncing syrah, I couldn't make it sound like any phrase I'd heard. So I showed the strip to my mother and told her to tell me what reference I was missing. She instantly burst out laughing, because apparently a syrah is the wrong wine. I don't drink, which is why I didn't get it, I guess. So yeah, if you were wondering, now you know.