The Hub Knows About Internet Stuff

So it seems that The Hub is putting out a new kind of ad campaign, first noted when they posted a short parody of Katy Perry's "California Girls" on their website, and then sent a sneak peek of the extended version to Equestria Daily, complete with a Bronies shout-out:

And now they're promoting the addition of Jem and the Holograms (the original 80's series, not a remake) by having Randall (of Honey Badger Don't Care fame) give it the Abridged Series treatment:

Frankly, it's not that funny, but I like the direction the Hub seems to be taking. Are more internet-meme-inspired promos on the way?